Munich Personal RePEc Archive

Influential decision factors of counterfeit consumers in Shijiazhuang city of China: A Logit analysis

Safa, Mohammad Samaun and Jessica, Wang Jing (2005): Influential decision factors of counterfeit consumers in Shijiazhuang city of China: A Logit analysis. Published in: International Jounral of Management and Entrepreneurship , Vol. 1, No. 2 (15. December 2005): pp. 160-178.

[img]
Preview
PDF
MPRA_paper_10672.pdf

Download (432Kb) | Preview

Abstract

The policies implemented towards open-economy by the Chinese government encouraged adopting foreign technology or marketing techniques. Counterfeiting has been found to be an antagonistic consequence of the policy. The study has attempted to determine the socio-demographic attributes that influence the decision of buying counterfeit. Using convenience sampling technique 301 samples were collected. Descriptive statistics, non-parametric mean test, spearman correlation and logit analysis were employed to fulfill the objectives of the study. Most of the socio-demographic attributes were found to be significant in hastening the intension to buy counterfeit. The findings showed that the deceptive consumers are slightly older than the non-deceptive consumers though the non-deceptive consumers had lower education. The study recommended that motivational work and implementation of effective legal system could protect expansion of counterfeit marketing in the study area as well as in china.

UB_LMU-Logo
MPRA is a RePEc service hosted by
the Munich University Library in Germany.