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La expansión internacional como Estrategia Corporativa: Estudio de Caso de la Industria Hotelera en Iberoamérica.

Gómez Selemeneva, D. and Ortigueira, Luis C. (2007): La expansión internacional como Estrategia Corporativa: Estudio de Caso de la Industria Hotelera en Iberoamérica.

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Abstract

The present paper is based on a case study: the Ibero-American hotel Industry and their evolution inside the process of international expansion. Through economic, sequential and strategic approaches that study the internationalization phenomenon , a theoretical-empiric analysis of strategies and entrance modalities is carried out. Being obtained a tendency toward strategic alliances through administration contracts and franchising.

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