Munich Personal RePEc Archive

The Awareness Level of CRM in Czech Production Organizations and Services

Starzyczná, Halina and Pellešová, Pavlína (2007): The Awareness Level of CRM in Czech Production Organizations and Services. Published in: Acta Academica Karviniensia (2007): pp. 162-170.

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Abstract

CRM has noted the dizzying career in last years, though it happens, that it is often connected only with the computer program. The management of customer relationship is the something more important in reality. It is the philosophy of new marketing conception. That is the reason too, why many managers think about CRM. We chose from made primary research the most substantial questions, which make possible to find out, how Czech organizations understand CRM and what experiences they have with CRM.

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