Plaza, Beatriz (2007): The Bilbao effect (Guggenheim Museum Bilbao). Published in: Museum News. American Association of Museums , Vol. 86, No. 5 (31. September 2007)
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When a decaying industrial city in Spain’s Basque country decided in the 1990s to spend $228.3 million on a modern art museum, critics objected to squandering so much public money on something so irrelevant and exclusive. This year is the Guggenheim Museum Bilbao’s (GMB) tenth anniversary, sufficient time since its opening to evaluate the museum’s effectiveness in reactivating the city’s economy. So, have the public authorities that invested in the Guggenheim recovered their costly investment?
|Item Type:||MPRA Paper|
|Original Title:||The Bilbao effect (Guggenheim Museum Bilbao)|
|Keywords:||Guggenheim Museum Bilbao, economic valuation|
|Subjects:||Z - Other Special Topics > Z1 - Cultural Economics; Economic Sociology; Economic Anthropology > Z11 - Economics of the Arts and Literature|
|Depositing User:||Beatriz Plaza|
|Date Deposited:||13. Jan 2009 06:57|
|Last Modified:||11. Feb 2013 17:57|
Plaza, B. (2006): The return on investment of the Guggenheim Museum Bilbao. International Journal of Urban and Regional Research 30(2): 452-467.