Munich Personal RePEc Archive

Miesto marketingu v regionálnom rozvoji

Mário, Hošala and Filip, Flaška and Stanislav, Kološta and Ivan, Sokáč (2008): Miesto marketingu v regionálnom rozvoji. Published in: Studia Universitatis „Vasile Goldis“, Seria Stiinte Economice , Vol. 2-A, No. 18 (2008): pp. 66-73.

[img]
Preview
PDF
MPRA_paper_13980.pdf

Download (67Kb) | Preview

Abstract

Regional development and regional policy are not only economic categories discussed by politician, European Union but also by individual territories, regions and counties. Marketing places, as a specific form of marketing, is one of instruments (in hand of regions), that could be used in advantage for regional development, as well as in advance for decreasing of regional disparities, which are significant, long-lasting and within several indicators deepening in the Slovak republic. Processed topic theoretically defines basic terms - region and regional development, marketing places and implements marketing and its instruments into regional policy with the aim to support regional development and rising of living standard in regions.

UB_LMU-Logo
MPRA is a RePEc service hosted by
the Munich University Library in Germany.