Kannan, Srinivasan (2009): Tourism Marketing: A Service Marketing perspective. Unpublished.
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Tourism is a service sector which earns a substantial foreign exchange to developing countries. In India, Kerala is one of the important destination for the international tourists with its unique nature beauty with backwaters, mountains and beaches. To make the tourism a great success one has to take advantage of the modern technology to full extent. Present paper is an attempt to market tourism by adapting the service marketing approach for achieving great success.
| Item Type: | MPRA Paper |
|---|---|
| Language: | English |
| Keywords: | Tourism, Service Marketing, 8 Ps, Marketing Mix |
| Subjects: | M - Business Administration and Business Economics; Marketing; Accounting > M3 - Marketing and Advertising > M31 - Marketing |
| ID Code: | 14031 |
| Deposited By: | Kannan Srinivasan |
| Deposited On: | 14. Mar 2009 06:48 |
| Last Modified: | 14. Mar 2009 06:48 |
| References: | 1. Kotler, Philip, Kotler, Kevin Lane, “Marketing Management” 12 e, Printice Hall of India Private Limited, New Delhi, 2007 2. Batra, Rajeev, Myers, John G, Aaker, David A, “ Advertising Management” Printice Hall of India Private Limited, New Delhi, 2007 3. Lovelock, Christopher, Wirtz, Jochen, Chatterjee, Jayanta, “ Services Marketing People, Technology Strategy A South Asian Perspective”, Peason Education Inc, Delhi, 2004 |
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