Kannan, Srinivasan (2009): Tourism Marketing: A Service Marketing perspective.
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Tourism is a service sector which earns a substantial foreign exchange to developing countries. In India, Kerala is one of the important destination for the international tourists with its unique nature beauty with backwaters, mountains and beaches. To make the tourism a great success one has to take advantage of the modern technology to full extent. Present paper is an attempt to market tourism by adapting the service marketing approach for achieving great success.
|Item Type:||MPRA Paper|
|Original Title:||Tourism Marketing: A Service Marketing perspective|
|English Title:||Tourism Marketing: A Service Marketing perspective|
|Keywords:||Tourism, Service Marketing, 8 Ps, Marketing Mix|
|Subjects:||M - Business Administration and Business Economics; Marketing; Accounting > M3 - Marketing and Advertising > M31 - Marketing|
|Depositing User:||Kannan Srinivasan|
|Date Deposited:||14. Mar 2009 05:48|
|Last Modified:||11. Feb 2013 16:27|
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