Gaudeul, Alexia and Mathieu, Laurence and Peroni, Chiara (2008): Blogs and the Economics of Reciprocal Attention.
Download (326kB) | Preview
We argue in this paper that attention to one's blog is won by paying attention to other bloggers. We derive properties of blogging networks from a model where bloggers trade attention and content. The predictions from the model are then checked against a novel dataset from LiveJournal, a major blogging community. As predicted, the activity of bloggers is found to be related to the size and level of reciprocity within a blogger's relational network. We also find that bloggers who do not adhere to reciprocity norms are sanctioned with a lower number of readers.
|Item Type:||MPRA Paper|
|Original Title:||Blogs and the Economics of Reciprocal Attention|
|Keywords:||Blog; Community; Internet; LiveJournal; Media; Reciprocity; Social Network; Web 2.0|
|Subjects:||L - Industrial Organization > L8 - Industry Studies: Services > L82 - Entertainment; Media
Z - Other Special Topics > Z1 - Cultural Economics; Economic Sociology; Economic Anthropology > Z13 - Economic Sociology; Economic Anthropology; Social and Economic Stratification
D - Microeconomics > D8 - Information, Knowledge, and Uncertainty > D85 - Network Formation and Analysis: Theory
|Depositing User:||Dr Alexia Gaudeul|
|Date Deposited:||06. Apr 2009 01:18|
|Last Modified:||14. Feb 2013 08:28|
Bachnik, W., S. Szymczyk, P. Leszczynski, R. Podsiadlo, E. Rymszewicz, L. Kurylo, D. Makowiec, and B. Bykowska (2005). Quantitative and sociological analysis of blog networks. Acta Physica Polonica B 36(10), 3179–3191.
Backstrom, L., D. Huttenlocher, J. Kleinberg, and X. Lan (2006). Group formation in large social networks: membership, growth and evolution. In U. ACM:New York, NY (Ed.), Proceedings of the 12th ACM SIGKDD international conference on knowledge discovery and data mining, pp. 44–54.
Bar-Ilan, J. (2005). Information hub blogs. Journal of Information Science 31(4), 297–307.
Belsley, D. (1980). Conditioning diagnostics: collinearity and weak data in regression. Wiley.
Bialik, C. (2005). Measuring the impact of blogs requires more than counting. The Wall Street Journal. May 26, http://tinyurl.com/7luge.
Brueckner, J. (2006). Frienship networks. Journal of Regional Science 46(5), 847–865.
Caffarelli, F. (2004). Non-cooperative network formation with network maintenance costs. Working Paper ECO 2004/18, European University Institute.
Dohmen, T., A. Falk, D. Huffman, and U. Sunde (2009). Homo Reciprocans: Survey evidence of behavioural outcomes. The Economic Journal 119, 592–612.
Drezner, D. and H. Farrell (2008). Introduction: Blogs, politics and power: a special issue of Public Choice. Public Choice 134, 1–13.
Fono, D. and K. Raynes-Goldie (2006). Hyperfriends and beyond: Friendship and social norms on LiveJournal. In M. Consalvo and C. Haythornthwaite (Eds.), Internet Research Annual Volume 4: Selected Papers from the Association of Internet Researchers Conference. Peter Lang: New York, USA.
Furukawa, T., T. Matsuzawa, Y. Matsuo, K. Uchiyama, and M. Takeda (2006). Analysis of user relations and reading activity in weblogs. Electronics and Communications in Japan (Part 1: Communications) 89(12), 88–96.
Granovetter, M. (1973). The strength of weak ties. American Journal of Sociology 78(6), 1360–1380.
Greene, W. (1980). Econometric Analysis. Prentice Hall.
Gu, B., Y. Huang, W. Duan, and A. B. Whinston (2009). Indirect reciprocity in online social networks - a longitudinal analysis of individual contributions and peer enforcement in a peer-to-peer music sharing network. McCombs Research Paper Series No. IROM-06-09. http://ssrn.com/paper=1327759.
Gui, B. and R. Sugden (2005). Why interpersonal relations matter for economics. In B. Gui and R. Sugden (Eds.), Economics and Social Interactions, pp. 1–22. Cambridge University Press: Cambridge, UK.
Henning, J. (2005). The blogging geyser. Newsletter of the Web Marketing Association. April 8, http://www.webmarketingassociation.org/wma_newsletter05_05_iceberg.htm.
Huck, S., G. Lünser, and J.-R. Tyran (2008). Consumer networks and firm reputation: A first experimental investigation. Technical Report 6624, CEPR.
Jackson, M. O. (2003). A survey of models of network formation: Stability and efficiency. In G. Demange and M. Wooders (Eds.), Group Formation in Economics: Networks, Clubs, and Coalitions. Cambridge University Press: Cambridge.
Kumar, R., J. Novak, P. Raghavan, and A. Tomkins (2004). Structure and evolution of blogspace. Communications of the ACM 47(12), 35–39.
Lassica, J. (2001). Blogging as a form of journalism. Online Journalism Review. May 24, http://www.ojr.org/ojr/workplace/1017958873.php.
Lemann, N. (2006). Journalism without journalists. The New Yorker. August 7, http://www.newyorker.com/archive/2006/08/07/060807fa_fact1.
Lento, T., H. Welser, L. Gu, and M. Smith (2006). The ties that blog: Examining the relationship between social ties and continued participation in the Wallop weblogging system. In 3rd Annual Workshop on the Weblogging Ecosystem.
Marwick, A. (2009). LiveJournal users: Passionate, prolific and private. Research Report. December 19, http://www.livejournalinc.com/press_releases/20081219.php.
Mishne, G. and N. Glance (2006). Leave a reply: An analysis of weblog comments. In 3rd Annual Workshop on the Weblogging Ecosystem.
Newman, M. E. J. (2003). The structure and function of complex networks. SIAM Review 45, 167.
Paolillo, J., S. Mercure, and E. Wright (2005). The social semantics of LiveJournal FOAF: Structure and change from 2004 to 2005. In G. Stumme, B. Hoser, C. Schmitz, and H. Alani (Eds.), Proceedings of the ISWC 2005 Workshop on Semantic Network Analysis.
Perseus Development Corporation (2003). The blogging iceberg. October 6, http://tinyurl.com/ceepn4.
Quiggin, J. (2006). Blogs, wikis and creative innovation. International Journal of Cultural Studies 9(4), 481–496.
Raynes-Goldie, K. (2004). Pulling sense out of today’s informational chaos: LiveJournal as a site of knowledge creation and sharing. First Monday 9(12). http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/1194/1114.
Ribstein, L. E. (2005). Initial reflections on the law and economics of blogging. University of Illinois, http://law.bepress.com/uiuclwps/papers/art25/.
Ribstein, L. E. (2006). From bricks to pajamas: The law and economics of amateur journalism. William & Mary Law Review 48, 185–249.
Schmidt, J. (2007). Blogging practices: An analytical framework. Journal of Computer-Mediated Communication 12, 1409–1427.
Sunstein, C. (2008). Neither Hayek nor Habermas. Public Choice 134(1-2), 87–95.
Watts, A. (2001). A dynamic model of network formation. Games and Economic Behavior 34, 331–334.
Wenger, A. (2008). Analysis of travel bloggers’ characteristics and their communication about Austria as a tourism destination. Journal of Vacation Marketing 14(2), 169–176.
White, H. (1980). A heteroskedasticity-consistent covariance matrix estimator and a direct test for heteroskedasticity. Econometrica 48, 817–38.
Available Versions of this Item
Blogs and the Economics of Reciprocal Attention. (deposited 30. Oct 2008 02:58)
- Blogs and the Economics of Reciprocal Attention. (deposited 06. Apr 2009 01:18) [Currently Displayed]