Munich Personal RePEc Archive

Simulating Online Business Models

Schuster, Stephan and Gilbert, Nigel (2004): Simulating Online Business Models. Published in: 5th workshop on agent-based simulation (Lisbon, Portugal): Society for Modeling and Simulation International (2004): pp. 55-61.

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Abstract

The online content market for news and music is changing rapidly with the spread of technology and innovative business models (e.g. the online delivery of music, specialised subscription news services). It is correspondingly hard for suppliers of online content to anticipate developments and the effects of their businesses. The paper describes a prototype multiagent simulation to model possible scenarios in this market. The simulation is intended for use by business strategists and has been developed using a participatory, rapid prototyping methodology. The implications of the method and the characteristics of the domain for the design are considered.

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