Munich Personal RePEc Archive

Branding Ghana

Ofori, Eunice (2009): Branding Ghana.

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Abstract

Ghana being a developing nation should embark on a national rebranding campaign to change its image domestically and internationally. This paper focuses on ways in which the Ghanaian government can achieve its goals, where the campaign wouldn’t just be another governmental propaganda, but prove worthy of taxpayers’ money, with the effects witnessed by all.

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