West Germany - Expanding Where The Markets Are

Gilroy, Bernard Michael and Broll, Udo (1987): West Germany - Expanding Where The Markets Are.

Abstract

The rapid expansion of West German exports in the 1970s has now been overtaken by the more rapid growth of West German FDI. The experience of West German multinationals reftects this trend; companies which invest abroad are largely concerned either with expanding into new export markets or with securing existing markets, motives ranking very much higher than the search for lower wage costs or cheaper supplies. Foreign employment and production figures for the top 40 West German MNCs are examined, together with their current strategies.

• Item Type: MPRA Paper
• Language: English
• Keywords: West Germany; export markets; multinational enterprises; foreign employment and production
• Subjects: F - International Economics > F0 - General; F - International Economics > F2 - International Factor Movements and International Business > F23 - Multinational Firms ; International Business; F - International Economics > F2 - International Factor Movements and International Business > F21 - International Investment ; Long-Term Capital Movements

References

Jeske, J. J. (1983): Die hundert größten Unternehmen, in: Frankfurter Allgemeine Zeiftung, August 28, Nr. 192, page 11.

Juhl, P. (1985): The Federal Republic of Germany, in: Dunning, J. H. (ed.), Multinational Enterprises, Economic Structure and International Competitiveness; John Wiley & Sons, New York, page 128.

Kayser, G., Schwarting, U. (1981): Foreign Investments as a Form of Enterprise Strategy: On the Results of a Survey, in: Intereconomics, November/December, pages 295-9.

Mettler, P. H. (1985): Multinationale Konzerne in der Bundesrepublik Deutschland, Herehen Verlag, Frankfurt/Main 1, pages A24 and A31.

Monatsberichte der Deutschen Bundesbank und Beilage zu 'Statistische Beihefte zu den Monatsberichten der Deutschen Bundesbank', Reihe 3, Zahlungsbilanzstatistik Nr. 4, April 1984.

Olle, W. (1983): Strukturveränderungen der internationalen Direktinvestitionen und inländischer Arbeitsmarkt, Minerva Publikation, Munich.

Olle, W . (1985): Der Umfang der Internationalisierung deutscher Unternehmen. pages 9-11, in: Mettler (1985), op. cit.