Munich Personal RePEc Archive

Trusted operational scenarios - Trust building mechanisms and strategies for electronic marketplaces.

Delina, Radoslav and Vajda, Viliam and Bednár, Peter (2007): Trusted operational scenarios - Trust building mechanisms and strategies for electronic marketplaces.

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Abstract

This document presents and describes the trusted operational scenarios, resulting from the research and work carried out in Seamless project. The report presents identified collaboration habits of small and medium enterprises with low e-skills, trust building mechanisms and issues as main enablers of online business relationships on the electronic marketplace, a questionnaire analysis of the level of trust acceptance and necessity of trust building mechanisms, a proposal for the development of different strategies for the different types of trust mechanisms and recommended actions for the SEAMLESS project or other B2B marketplaces.

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