Munich Personal RePEc Archive

Aplikácia log-lineárnej analýzy v marketingovom výskume

Litavcová, Eva and Butoracová Šindleryová, Ivana (2009): Aplikácia log-lineárnej analýzy v marketingovom výskume.

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Abstract

The aim of the article is to point out the possibility of application of log-linear analysis within the research of hidden relations of data. We use real data gained from the marketing research, which was based on the identification of educational institution communication policy tools in order to define the perception of further education need in relation to the value of education from the point of motivation.

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