Munich Personal RePEc Archive

Profts and principles: Four perspectives

Graafland, J.J. (2001): Profts and principles: Four perspectives. Published in: Journal of Business Ethics , Vol. 35, (2002): pp. 293-305.

[img]
Preview
PDF
MPRA_paper_21134.pdf

Download (199kB) | Preview

Abstract

This article clarifies the relationship between profits and principles by distinguishing four alternative perspectives: the win-win perspective in which ethical behaviour generates the highest profits; a licence-to-operate perspective in which a minimum ethical performance is required to receive legitimation from the society; an acceptable profits perspective, in which an acceptable profitability is required to assure the financial continuity; and an integrated perspective. These four perspectives are illustrated by statements from Shell reports and from interviews with managers of a large European retail company.

UB_LMU-Logo
MPRA is a RePEc service hosted by
the Munich University Library in Germany.