Ward, Michael B. and Shimshack, Jay P. and Perloff, Jeffrey M. and Harris, J. Michael (2002): Effects of the private-label invasion in food industries. Published in: American Journal of Agricultural Economics , Vol. 84, No. 4 (November 2002): pp. 961-973.
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Using supermarket scanner data, we test a variety of hypotheses from trade journals about the invasion of private-label food products. According to conventional industry wisdom, name-brand firms defended their brands against new private-label products by lowering their prices, engaging in additional promotional activities, and increasingly differentiating their products. Our empirical evidence is inconsistent with these beliefs.
|Item Type:||MPRA Paper|
|Original Title:||Effects of the private-label invasion in food industries|
|Keywords:||private label; entry; price; promotional activity; differentiation; supermarket|
|Subjects:||Q - Agricultural and Natural Resource Economics ; Environmental and Ecological Economics > Q1 - Agriculture > Q13 - Agricultural Markets and Marketing ; Cooperatives ; Agribusiness
D - Microeconomics > D4 - Market Structure, Pricing, and Design
L - Industrial Organization > L1 - Market Structure, Firm Strategy, and Market Performance
|Depositing User:||Michael B. Ward|
|Date Deposited:||19. Apr 2010 18:07|
|Last Modified:||22. Feb 2015 20:09|
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