Munich Personal RePEc Archive

The Importance of Strategic Stakeholder Management in Tourism Sector: Research on Probable Applications

Yilmaz, Burcu Selin and Gunel, Ozgur Devrim (2008): The Importance of Strategic Stakeholder Management in Tourism Sector: Research on Probable Applications. Published in: TOURISMOS: An International Multidisciplinary Journal of Tourism , Vol. 4, No. 1 (15. April 2009): pp. 97-108.

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Abstract

The main object of this study is to explain the importance of strategic stakeholder management in tourism sector. In today’s turbulent and chaotic business environment all businesses have to operate under the pressure of different interests and influences which management has to assess and evaluate to adjust them with corporate objectives. Therefore strategic stakeholder management practices could be considered as useful tools in dealing with the stakeholder interests in order to achieve corporate objectives. In making important corporate decisions, it is necessary to know about expectations and impacts of different stakeholders. In this study by examining former studies, the importance of the concept of stakeholder for organizations, the reasons why organizations should respond to their stakeholders and the need for managing stakeholders strategically, its importance and practices in tourism sector are demonstrated. In addition, the tourism sector managers’ opinions and attitudes towards strategic stakeholder management are examined by interviews with managers of some tourism enterprises in Izmir.

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