How the Language Works: A Biography of Hegemony

Korstanje, Maximiliano (2009): How the Language Works: A Biography of Hegemony. Published in: TOURISMOS: An International Multidisciplinary Journal of Tourism , Vol. 5, No. 2 (15 October 2010): pp. 193-201.

Abstract

The following notes of research are aimed at disusing succinctly how language works into a tourist organization founding hegemony, conflict and a hierarchal order among involved groups. Basically, it contains the own individual experiences in a rent a car organization where English language is taken not only as a skilful instrument for work but also in a real mechanism to maintain hegemony over the rest of staff. Methodogically, we conducted an ethnographic from 2004 to 2008 in well famous rent a car company who authorities asked us not to reveal the real name. Hypothetically, we will call this company as Rentaldays. Findings should be circumscribed and interpreted in the contexts wherein they have been examined.

• Item Type: MPRA Paper
• Language: English
• Keywords: Tourism, English Hegemony, Ethnography, Rental Company
• Subjects: O - Economic Development, Innovation, Technological Change, and Growth > O1 - Economic Development; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration; L - Industrial Organization > L8 - Industry Studies: Services > L83 - Sports ; Gambling ; Restaurants ; Recreation ; Tourism

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