Munich Personal RePEc Archive

Revenue and Wealth Maximization in the National Football League: The Impact of Stadia

Brown, Matthew and Nagel, Mark and McEvoy, Chad and Rascher, Daniel (2004): Revenue and Wealth Maximization in the National Football League: The Impact of Stadia. Published in: Sport Marketing Quarterly , Vol. 13, No. 4 (2004): pp. 227-235.

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Abstract

The opening of the Palace of Auburn Hills, the SkyDome, and Oriole Park at Camden Yards led to the beginning of a construction boom in professional sport. In the National Football League (NFL) alone, 26 stadiums have been built or renovated in the past 10 years. Due to the additional revenue generated by these facilities and the NFL’s current revenue sharing system, professional football franchises are building new stadia for economic reasons rather than to replace unusable or unsafe facilities. The purpose of this study was to determine if a significant difference in net revenue change existed for NFL teams that moved into a new facility and to determine if there was a significant change in valuation for these franchises. The findings indicated that new stadia significantly increase revenue and franchise value in the NFL; therefore, the primary goal of every firm, wealth maximization, is met for teams after opening a new facility.

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