Mihhailova, Gerda (2005): E-learning as internationalization strategy in higher education: Lecturer’s and student’s perspective. Published in: Baltic Journal of Management , Vol. Vol.1, No. No.1 (2006): pp. 270-284.
Download (91Kb) | Preview
Purpose – Use of e-learning opens up a whole new range of business expansion and internationalization opportunities for many companies including higher education institutions. The paper seeks to explore the challenges a business college may encounter using e-learning as internationalization strategy. E-learning-related problems are analyzed from two main internal interest groups’ point of view – lecturers and students. The aim of the case study presented in the paper is to find out what are the major challenges from a student and academic personnel perspective using e-learning. This kind of analyses should be the first step introducing e-learning as a strategic tool for business expansion. Design/methodology/approach – Questionnaires, in-depth interviewing and semi-structured group interviews were used to find answers to the posed research questions. Research took place in two phases. In phase one, two types of questionnaires were distributed – Type A to lecturers (ten respondents) and Type B to students (115 respondents), Both types were constructed by the author. In phase two, two in-depth interviews and two semi-structured group interviews were conducted (ten students in one group of interview, eight lecturers in the second group of interview). Findings – The main problem areas for lecturers related to e-learning are: lack of time, lack of interest/motivation, lack of co-operation, compensation system does not take into account the specifics of e-learning and lecturers are concerned about the quality of teaching in a virtual environment. The most problematic of them appear to be lack of time and inappropriate compensation system. Students appear to have interest in e-courses, but the level of knowledge regarding specifics of web-based learning as well as about e-courses offered was unexpectedly low. This is an especially problematic case as open university students were the main target group for whom the e-courses were designed in the first place. Research limitations/implications – The research is based on one case study and thus the conclusions made may not exactly reflect the situation in all universities of Estonia. But due to the shared economic, cultural and historical background, at least to some extent the case study reflects the main problem areas of all Estonian universities using e-learning. Originality/value – The originality of the paper stems from an interdisciplinary approach to e-learning – use of e-learning as a tool for internationalization. The paper presents results of a case study research, conducted in an East-European business college and the results of the study are discussed in respect of historical, social and economic specifics of Estonia.
|Item Type:||MPRA Paper|
|Institution:||University of Tartu, Pärnu College|
|Original Title:||E-learning as internationalization strategy in higher education: Lecturer’s and student’s perspective|
|Keywords:||E-learning; Higher education; Students; Academic staff; Estonia|
|Subjects:||M - Business Administration and Business Economics; Marketing; Accounting > M1 - Business Administration
M - Business Administration and Business Economics; Marketing; Accounting > M1 - Business Administration > M10 - General
M - Business Administration and Business Economics; Marketing; Accounting > M1 - Business Administration > M12 - Personnel Management; Executive Compensation
|Depositing User:||Gerda Mihhailova|
|Date Deposited:||05. Apr 2007|
|Last Modified:||12. Feb 2013 05:02|
Abeles, T.P. (2005), “Institutional change in the academy”, On the Horizon, Vol. 13 No. 2, pp. 63-8. Beamish, N., Armistead, C., Watkinson, M. and Armfiled, G. (2002), “The development of e-learning in UK/European corporate organizations”, European Business Journal, Vol. 14 No. 3, pp. 105-15, In Homan, G., Macpherson, A. (2005), “E-learning in the corporate university”, Journal of European Industrial Training, Vol. 29, No. 1, pp. 75-90.. Binsardi, A. and Ekwulugo, F. (2003), “International marketing of British education: research on the students’ perception and the UK market penetration”, Marketing Intelligence & Planning, Vol. 21 No. 5, pp. 318-27. Boettcher, J.V. (1999), “The dangers and pitfalls of communicating with students or what not to do when communicating with students on the internet”, available at: www.cren. net/ , jboettch/comm.htm BJM 1,3 282 Brownson, K. and Harriman, R.L. III (2000), “Distance education in the twenty-first century”, Hospital Material Management Quarterly, November, pp. 64-72. Ceraulo, S.C. (2005), “Faster bandwidths increase research opportunities for DE students”, Distance Education Report, February 1. Cheng, Y.C. (2001), “A new paradigm of education: globalization, localization, individualization and contextualized, multiple intelligence”, speech at Conference “Impact of globalization on Education”, December 18-20, New Delhi, In Cheng, Y.C (2004) “Fostering local knowledge and human development in globalization of education”, The International Journal of Educational Management, Vol. 18, No. 1, pp. 7-24. Daniel, J. (1994), “The future of distance learning in management development”, Executive Development, Vol. 7 No. 5, pp. 23-7. Freeman, I. and Thomas, M. (2005), “Consumerism in education: a comparison between Canada and the United Kingdom”, The International Journal of Educational Management, Vol. 19 No. 2, pp. 153-77. Gomes, L. and Murphy, J. (2003), “The exploratory study of marketing international education online”, The International Journal of Educational Management, Vol. 17 No. 3, pp. 116-25. Hawawini, G. (2005), “The future of business schools”, Journal of Management Development, Vol. 24 No. 9, pp. 770-82. Homan, G. and Macpherson, A. (2005), “E-learning in the corporate university”, Journal of European Industrial Training, Vol. 29 No. 1, pp. 75-90. Institution for Higher Education Policy (1999), What’s the Difference? A Review of Contemporary Research on the Effectiveness of Distance Learning in Higher Education, Institute for Higher Education Policy, Washington, DC. Kathawala, Y., Abdou, K. and Elmuti, D.S. (2002), “The global MBA: a comparative assessment for its future”, Journal of European Industrial Training, Vol. 26/1, pp. 14-23. Keegan, D. (2002), “Definition of distance education”, Distance Education: Teaching and Learning in Higher Education, Pearson Custom Publishing, Boston, MA, In Bryant, M.S., Kahle, J.B., Schafer, B.A. (2005) “Distance education: a review of the contemporary literature”, Issues in Accounting Education,Vol. 20, No. 3, August, pp. 255-72. King, R. (1995), “What is higher education for? Strategic dilemmas for the twenty first century university”, Quality Assurance in Education, Vol. 3 No. 4, pp. 14-20. LaBay, D.G. and Comm, C.L. (2003), “A case study using gap analysis to assess distance learning versus traditional course delivery”, The Journal of Educational Management, Vol. 17 No. 7, pp. 312-7. Moratis, L. and Baalen, P. (2002), “The radicalization of the multiversity: the case of the networked business school”, The International Journal of Educational Management, Vol. 16 No. 4, pp. 160-8. Morrison, J.L. (2003), “US higher education in transition”, On the Horizon, Vol. 11 No. 1, pp. 6-10. Mupinga, D.M. (2005), “Distance education in high schools: benefits, challenges and suggestions”, The Clearing House, January/February, pp. 105-8. Mutula, S. (2002), “E-learning initiative at the University of Botswana: challanges and opportuninities”, Campus Wide Information Systems, Vol. 19 No. 3, pp. 99-109. Russell, T. (2000), “No significant difference phenomena”, available at: http://teleeducation.nb.ca/ nosignificantdifference Schools e-learning programme launches in India (2004), E-learning Age, June, p. 10. Tamberg, T. (2005), Authors’ interview with PCTU’s assistant of informatics. Strategy in higher education 283 Terry, N., Owen, J. and Macy, A. (2001), “Student performance in the virtual versus traditional classroom”, Journal of the Academy of Business Education, Vol. 2 No. 1, pp. 1-4. University of the Aegean promotes online learning throughout Greek Islands (2004) Distance Education Report, May 15, p. 4. Verduin, J.R. and Clark, T.A. (1991), Distance Learning: The Foundations of Effective Practice, Jossey-Bass, San Francisco, CA. WCET (2004), “Distance education: a consumer’s guide”, Western Cooperative for Educational Telecommunications, available at: www.wcet.info/resources/publications/conguide