Goswami, Rupak and Sarkar, Ashutosh (2009): Interpersonal communication pattern of farmers through key communicators regarding some selected Gram Panchayat activities. Published in: Journal of Interacademicia , Vol. 14, No. 2 : pp. 254-259.
Download (55Kb) | Preview
Devolution of power to the grassroot organisations has increasingly been supported in recent years within the context of participatory development. The role of interpersonal communication to actualise such development has also become an area of fresh enquiry. To explore the pattern of interpersonal communication regarding the functioning of panchayati raj institutions (PRI), hence, was taken up for the present study. Key communicator network of farmers was studied as neighbourhood, friendship and discussion group pattern to explore farmers’ interpersonal communication pattern regarding PRI activities. Sociometric technique was employed to identify the key communicators and their networks. Neighbourhood pattern of interaction showed least dense key communicator network and least dependence of farmers on these key communicators for securing information. Friendship pattern of interaction featured higher number of respondents seeking information from more than one key communicator; whereas, discussion group pattern of interaction showed least number of key communicators and highest inter-key communicator interaction. These networks can be fruitfully used to identify and facilitate information flow regarding PRI functioning; at the same time capacity building of key communicators can contribute towards the smooth functioning of these grassroot organisations.
|Item Type:||MPRA Paper|
|Original Title:||Interpersonal communication pattern of farmers through key communicators regarding some selected Gram Panchayat activities|
|Keywords:||Panchayati Raj Institutions, interpersonal communication, key communicator, key communicator network|
|Subjects:||D - Microeconomics > D8 - Information, Knowledge, and Uncertainty > D85 - Network Formation and Analysis: Theory|
|Depositing User:||Rupak Goswami|
|Date Deposited:||23. Oct 2010 13:40|
|Last Modified:||16. Feb 2013 02:40|
Bhaskaran, C. and Rao, S. M. K. (1985). Correlates of interpersonal communication behaviour of farmers in differentially progressive villages. Indian Journal of Extension Education, 18(3&4): 193-221.
Borgatti, S. P., Everett, M. G. and Freeman, L. C. (2002). Ucinet for Windows: Software for Social Network Analysis, Analytic Technologies, Harvard.
Granovetter, M. S. (1973). The strength of weak ties. American Journal of Sociology, 78: 1360-1380.
Hossain, S. M. A., Couch, B. R. and Chamala, S. (1991). Economic aspects of interpersonal communication: a choice for extension work. Journal of Extension System, 7(2): 96- 110.
Lindzey, G and Byrne, D. (1968). Measurement of social choice and interpersonal attractiveness In Lindzey, E. and Aronson, E. (eds.) The Handbook of Social Psychology, Vol. II, Second Edition, Addison Wesley Publishing Company: USA, pp. 452-525.
Mangla, A. P. (1995). Keenship and interpersonal communication in a rural community. South Asian Anthropologist, 16(2): 67-71.
Manohari, P. L. (2002). Key communicator networks used in dissemination of agricultural information: a study in Koya sub-tribe setting. Manage Extension Research Review 3(1): 36-41.
Mathur, J. C., Ward, W. B. and Wright, C. (1974). Radio programming and programme exchange in south-east Asia, UNESCO report and papers on mass communication, UNESCO.
Sahar, D. K. (1977). The communication process in family planning in West Bengal village. Journal of Family Welfare, 23(4): 70-75.
Singh, R. P., Sinha, S. and Mishra, A. P. (1971). A study on the potential of interpersonal communication in the flow of agricultural information at different stages of adoption. Indian Journal of Extension Education, 9(1&2): 38-41.
Siviah, P. (1978). Decentralisation and panchayati raj – a development perspective. Indian Journal of Public Administration, 24(3): 678-689.