The impact of external environment on organizational development strategy

Voiculet, Alina and Belu, Nicoleta and Parpandel, Denisa Elena and Rizea, Ionela Carmen (2010): The impact of external environment on organizational development strategy.

Abstract

Abstract External environment of an organization includes a variety of factors, whose existence, influence its behavior and performance. The action of these factors may be direct (for example, the actions of competitors) or indirect (for example, changes in business climate), and external environmental analysis is done in two different contexts: meso and macro environment. Are concerned, to be analyzed, those major variables that are affecting the organization, providing, strategic diagnosis, information on strategic situation complementary to those offered by internal analysis. Tests results at this level senses opportunities and threats existing and potential success factors of field work. Analyzing thus two types of environment, (meso and macro environment) can be identified strategic directions for action or policy options.

• Item Type: MPRA Paper
• Language: English
• Keywords: Keywords: strategy, external environment, factors
• Subjects: O - Economic Development, Innovation, Technological Change, and Growth > O1 - Economic Development; P - Economic Systems > P2 - Socialist Systems and Transitional Economies > P23 - Factor and Product Markets ; Industry Studies ; Population; L - Industrial Organization > L1 - Market Structure, Firm Strategy, and Market Performance

References

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Tanţău, A. D. ,, Management strategic, Ed. Economică, Bucureşti, 2003.