Chi, Feng and Yang, Nathan (2010): Twitter Adoption in Congress.
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We study the early adoption of Twitter in the 111th House of Representatives. Our main objective is to determine whether successes of past adopters have the tendency to speed up Twitter adoption, where past success is defined as the average followers per Tweet (i.e. "Twitter clout") among all prior adopters. The data suggests that accelerated adoption can be associated with favorable past outcomes: increasing the average number of followers per Tweet among past adopters by a standard deviation (of 8 followers per Tweet) accelerates the adoption time by about 112 days. This acceleration effect is weaker for those who already have adopted Facebook and those who have access to information about a large number of past adopters. We later find a strong relationship between an adopter's realized followers per Tweet, and the success of adopters preceding him/her. Thus, there may exist benefits associated with adopting Twitter based on past successes of others.
|Item Type:||MPRA Paper|
|Original Title:||Twitter Adoption in Congress|
|Keywords:||Diffusion of technology, network effects, political marketing, social learning, social media.|
|Subjects:||M - Business Administration and Business Economics; Marketing; Accounting > M3 - Marketing and Advertising
D - Microeconomics > D8 - Information, Knowledge, and Uncertainty > D83 - Search; Learning; Information and Knowledge; Communication; Belief
D - Microeconomics > D8 - Information, Knowledge, and Uncertainty > D85 - Network Formation and Analysis: Theory
|Depositing User:||Nathan Yang|
|Date Deposited:||06. Nov 2010 20:23|
|Last Modified:||02. Mar 2013 04:24|
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Available Versions of this Item
Twitter Adoption in Congress: Who Tweets First? (deposited 11. Jun 2010 10:52)
Twitter Adoption in Congress: Who Tweets First? (deposited 21. Jun 2010 03:01)
- Twitter Adoption in Congress. (deposited 06. Nov 2010 20:23) [Currently Displayed]
- Twitter Adoption in Congress: Who Tweets First? (deposited 21. Jun 2010 03:01)