Munich Personal RePEc Archive

Twitter Adoption in Congress

Chi, Feng and Yang, Nathan (2010): Twitter Adoption in Congress.

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Abstract

We study the early adoption of Twitter in the 111th House of Representatives. Our main objective is to determine whether successes of past adopters have the tendency to speed up Twitter adoption, where past success is defined as the average followers per Tweet (i.e. "Twitter clout") among all prior adopters. The data suggests that accelerated adoption can be associated with favorable past outcomes: increasing the average number of followers per Tweet among past adopters by a standard deviation (of 8 followers per Tweet) accelerates the adoption time by about 112 days. This acceleration effect is weaker for those who already have adopted Facebook and those who have access to information about a large number of past adopters. We later find a strong relationship between an adopter's realized followers per Tweet, and the success of adopters preceding him/her. Thus, there may exist benefits associated with adopting Twitter based on past successes of others.

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