Bradu, Cosmina Paula (2011): Se așteaptă consumatorii ca organizațiile să fie responsabile din punct de vedere social?
Download (547kB) | Preview
Purpose – This review article aims to develop an integrating overview of the present status of the theory of corporate social responsibility (CSR) and also of individuals’ expectations of corporate social responsibility (CSR). Design/methodology/approach – In order to clarify the core concepts of CSR and consumer`s expectations, a number of 19 articles in leading economic journals between 2000 and 2009 were analyzed. For the analysis I also took in consideration the terms of publication characteristics, research design, variables, concepts, sampling and level of analysis. Findings – Recommendations include a broadened perspective in empirical research to address CSR in its entirety, expand the focus on the consumers expectations, include a broader range of samples and conduct more inductive, exploratory empirical studies. These steps will contribute to a multidimensional view of the corporate social responsibility (CSR) and of the consumers expectations of each dimension of corporate social responsibility (CSR) . Research limitations/implications – The number and specific choice of journals was subject to a compromise between comprehensiveness and the availability of space for a review. Practical implications – The way the scholarly marketing literature treats consumer`s expectations of CSR impacts what our students and other constituencies learn. Originality/value – Given the veritable explosion of CSR research during the recent years, there is a genuine need for the field to take stock of what has been learned so far and what that implies in terms of consumers expectations and where researchers should be headed
|Item Type:||MPRA Paper|
|Original Title:||Se așteaptă consumatorii ca organizațiile să fie responsabile din punct de vedere social?|
|English Title:||What do consumers expect from companies regarding social responsibility?|
|Keywords:||Corporate social responsibility, consumer`s expectations, consumer behaviour|
|Subjects:||M - Business Administration and Business Economics; Marketing; Accounting > M1 - Business Administration > M14 - Corporate Culture; Social Responsibility
M - Business Administration and Business Economics; Marketing; Accounting > M3 - Marketing and Advertising > M31 - Marketing
|Depositing User:||Cosmina Paula Bradu|
|Date Deposited:||01. Feb 2011 09:47|
|Last Modified:||14. Feb 2013 06:55|
1. Bradley J. Sleeper, Kenneth C. Schneider, Paula S. Weber,James E. Weber , Scale and Study of Student Attitudes Toward Business Education’s Role in Addressing Social Issues, Journal of Business Ethics (2006) 68:381–391
2. Brendan O’Dwyer, Conceptions of corporate social responsibility: the nature of managerial capture, Accounting, Auditing & Accountability Journal,2004 Vol. 16 Iss: 4, pp.523 - 557
3. Jenny Dawkins și Stewart Lewis, Company Strategy CSR in Stakeholder Expectations:And Their Implication for Company Strategy, Journal of Business Ethics 44: 185–193, 2003
4. Kenneth E. Clow, David L. Kurtz, John Ozment and Beng Soo Ong, The antecedents of consumer expectations of services: an empirical study across four industries, The Journal Of Services Marketing, VOL. 11 NO. 4 1997, pp. 230-248
5. Klement Podnar și Ursa Golob, CSR expectations: the focus of corporate marketing, Corporate Communications: An International Journal, Vol. 12 No. 4, 2007, pp. 326-340
6. Kotler, P.și N. Lee, Corporate Social Responsibility. Hoboken: Wiley, 2005
7. Maignan, I., and O.C. Ferrell, Corporate Social Responsibility and marketing: An integrative framework. Journal of the Academy of Marketing Science 32, 2004, no. 1: 3–19.
8. McWilliams, A., S.D. Siegel, and P.M. Wright. Corporate Social Responsibility: Strategic implications, 2006 Journal of Management Studies 43, no. 1: 1–18.
9. Morsing, M., and M. Schultz., Corporate Social Responsibility communication: stakeholder information, response and involvement strategies. 2006. Business Ethics: A European Review 15, no. 4: 323–38.
10. Lois A Mohr, Deborah J Webb;Katherine E Harris , Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior, The Journal of Consumer Affairs; Summer 2001; 35, 1; ABI/INFORM Global, pg. 45
11. Thomas Loew, Kathrin Ankele, Sabine Braun and Jens Clausen,'Significance of the CSR debate for sustainability and the requirements for companies' 2004
12. Maignan, I. (2001), Consumers' perceptions of corporate social responsibilities: a cross-cultural comparison, Journal of Business Ethics, Vol. 30 No.1, pp.57-72
13. Pam Scholder Ellen, Deborah J. Webb, Lois A. Mohr , Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs, Journal of the Academy of Marketing Science, Volume 34, No2, pages 147-157
14. Philip J. Calvert, International Variations in Measuring Customer Expectations LIBRARY TRENDS, Vol. 49, No. 4, Spring 2001, pp. 732-757
15. Rafik Z. Elias, An Examination of Business Students’ Perception of Corporate Social Responsibilities Before and After Bankruptcies, Journal of Business Ethics 52: 267–281, 2004
16. Terje I. Vaaland, Morten Heide, Kjell Grønhaug, Corporate social responsibility: investigating theory and research in the marketing context, European Journal of Marketing, Volume: 42 Issue: 9/10 2008
17. Valarie A. Zeithaml, Leonard L. Berry, A. Parasuraman, The Nature and Determinants of Customer Expectations of Service, Journal of the Academy of Marketing Science, Volume 21, Number 1, pages 1-12
18. Yaowalak Poolthong și Rujirutana Mandhachitara, Customer expectations of CSR, perceived service quality and brand effect in Thai retail banking, International Journal of Bank Marketing, Vol. 27 No. 6, 2009
19. Yen-Hao Hsieh, Yi-Syuan Chen, Yu-Ting Lin, Hsiao-Chen Liu, Ruei-Lin Kuo, Soe-Tysr Yuan , A framework for Analyzing Customer Expectations within Service Science, Journal of Service Marketing, 14(5), 405-419