Munich Personal RePEc Archive

Virtual Socializing: Its Motives and Spread

Pillai, Rajasekharan and Rahul, Thoranath and Peringat, Beena Babu and Thilakarajan, Sindhya and Janardhanan, Neethu (2011): Virtual Socializing: Its Motives and Spread.

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Abstract

Virtual communities constitute an important attribute through which social dialogues are mediated. The emergence of online communities is the outcome of the prevalence of web based technologies. In the world of inter and intra connectedness individuals have the prerogative to get connected to the community of their choice. The present study examines the magnitude and motivations of online social networking through field survey method.

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