Pousttchi, Key and Zenker, M. (2003): Current Mobile Payment Procedures on the German Market from the View of Customer Requirements. Published in: DEXA Workshop on Mobile Commerce Technologies and Applications, Prague/Czech Republic, September 2003 : pp. 870-874.
Download (351Kb) | Preview
The key to mobile payment acceptance is in the hands of customers. In this paper we use the results of the mobile payment survey MP1 in order to identify and roughly weigh the most relevant acceptance criteria. The outcome of the paper is an evaluation scheme containing the covered payment scenarios, important main criteria (security, costs and convenience) and additional functionality requirements for each MP procedure. The scheme is based on empirical results and can assess a given MP procedure with regard to customer acceptance as well as to compare different procedures. The operational MP procedures Paybox, I-mode and Vodafone m-pay are examined and compared according to the scheme. Finally, a prospect is given to possible further development of mobile payment procedures in the direction of an integrative universal mobile payment system (UMPS).
|Item Type:||MPRA Paper|
|Institution:||University of Augsburg|
|Original Title:||Current Mobile Payment Procedures on the German Market from the View of Customer Requirements|
|Subjects:||M - Business Administration and Business Economics; Marketing; Accounting > M2 - Business Economics > M21 - Business Economics|
|Depositing User:||Key Pousttchi|
|Date Deposited:||14. May 2007|
|Last Modified:||13. Feb 2013 22:58|