Ananth, A. and Ramesh, R. and Prabaharan, B. (2010): Service quality gap analysis in private sector bank - a customer perspective. Published in: Indian Journal of Commerce and Management Studies , Vol. II, No. I (1. January 2011): pp. 245-252.
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The present study evaluates the customer perceptions of service quality in selected private sector banks. Data was collected from 200 customers of ICICI and CUB using structured questionnaire. Gap analysis and Multi regression were used fro analysis of data. The result shows that the dimension of service quality such as Empathy and Accessibility has more gap, as the customer expectations are high to their perceived service. The result also indicates that Empathy-Reliability-Assurance positively influences the service quality. The study implies that bank should reduce the service gap to deliver superior quality of service to retain existing customers as well as to attract new customers.
|Item Type:||MPRA Paper|
|Original Title:||Service quality gap analysis in private sector bank - a customer perspective|
|Keywords:||Service quality, Service Gap, Multi Regression|
|Subjects:||G - Financial Economics > G2 - Financial Institutions and Services
G - Financial Economics > G2 - Financial Institutions and Services > G21 - Banks; Depository Institutions; Micro Finance Institutions; Mortgages
|Depositing User:||Dr.A.Ananth -|
|Date Deposited:||15. Mar 2011 09:37|
|Last Modified:||11. Feb 2013 16:15|
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