Munich Personal RePEc Archive

An Economic Approach to the Self : the Dual Agent

Lotz, Aïleen (2011): An Economic Approach to the Self : the Dual Agent.

WarningThere is a more recent version of this item available.
[img]
Preview
PDF
MPRA_paper_30043.pdf

Download (7Mb) | Preview

Abstract

This paper extends the notion of the rational agent in economics by acknowledging the role of the unconscious in the agent�s decision-making process. It argues that the unconscious can be modelled by a rational agent with his own objective function and set of information. The combination of both the conscious and unconscious agents is called the "dual agent". This dual agent presents rationally biased behaviors that may not disappear through aggregation, and could be potentially measured. It also provides a theoretical approach to the emotionally-driven actions. On the social sciences side, the paper pleads for a wider use of substantive rationality in the understanding of human behavior.

Available Versions of this Item

UB_LMU-Logo
MPRA is a RePEc service hosted by
the Munich University Library in Germany.