Present challenges and future opportunities for Dacia cars on the Romanian automobile market

Cruceru, Gheorghe and Micuda, Dan (2011): Present challenges and future opportunities for Dacia cars on the Romanian automobile market. Forthcoming in:

Abstract

Dacia car models are becoming well known and appreciated not only on the Romanian market but also on European markets. The present paper presents a current survey of Dacia cars sales on the domestic market, both in terms of territorial and structural elements, in order to identify the company strong points. A territorial level analysis was conducted in order to identify market areas suitable for further development along with a Dacia models analysis, the final objective being to highlight the main features of the company products most valued by the customers.

• Item Type: MPRA Paper
• Language: English
• Keywords: car manufacturer, market positioning, customers perceptions.
• Subjects: M - Business Administration and Business Economics; Marketing; Accounting > M3 - Marketing and Advertising > M31 - Marketing; D - Microeconomics > D1 - Household Behavior and Family Economics > D12 - Consumer Economics: Empirical Analysis

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