Munich Personal RePEc Archive

Consumer’s perceptions regarding Dacia cars prices, insights and lessons to be learned

Cruceru, Gheorghe and Micuda, Dan (2011): Consumer’s perceptions regarding Dacia cars prices, insights and lessons to be learned. Forthcoming in:

This is the latest version of this item.

[img]
Preview
PDF
MPRA_paper_30621.pdf

Download (290kB) | Preview

Abstract

Price is one of the four classical elements of marketing mix and for long-term goods, as is the case of automobiles; price plays an important role in the purchasing decision. Therefore identifying consumer’s perceptions about the price of the cars is a key factor in establishing the marketing policy of any automobile producer. This paper analyzes Romanian customer’s perceptions of Dacia car prices and aims to determine whether the manufacturer succeeded in transmitting the Romanian customers the idea of affordability regarding his products.

Available Versions of this Item

UB_LMU-Logo
MPRA is a RePEc service hosted by
the Munich University Library in Germany.