Munich Personal RePEc Archive

Produkt globalny jako jeden z efektów procesu globalizacji

Wach, Krzysztof (2003): Produkt globalny jako jeden z efektów procesu globalizacji. Published in: Prace Naukowe Akademii Ekonomicznej we Wrocławiu (ISSN 0324-8445) No. 976 (2003): pp. 411-422.

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Abstract

The prevalence of the idea of global village has caused similar lifestyles and ways of thinking everywhere. The similarity of customer needs in various parts of the globe is the main stimulus for standardization of products and/or services. Standardization of products and standardization of consumer behavior patterns have contributed to the creation of a new group of products - global products. Searching for global products by customers worldwide has a significant impact on the standardization of products. Global products are mostly purchased by young people, a cosmopolitan attitude to life. Globalization processes in the global economy significantly influenced the process of unification of the market, customer needs unification and unification of manufacturing products. The group of global products mainly include: (1) high-tech (high-technology products including computers), (2) high-touch (products with high emotional value including luxury jewelry, luxury clothing), (3) universal products most frequently purchased (including soft drinks, cigarettes), and (4) specialty products (such as building tools, medical equipment). Global products are certainly one of the effects of globalization and the spread of life-style uniform and similar requirements of customers worldwide. The paper elaborates on the definition and types of global products.

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