Leitão, João (2007): The Taylor Effect on the Performances of the Red Devils’ Football Brand.
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In this paper we present an impact analysis of the regulation associated to the adoption of the Taylor Report, both on business strategy and sportive and financial performances of the Manchester United Football Club. An econometric approach is presented, by using a Cointegrated Vector Autoregressive (CVAR) model. This aims to analyse the impact of the regulation in terms of the national sportive performance, the value added, and the sales of the club, from 1967 to 1997. The importance of the Taylor Report on better national sportive performances of the football club in study is ratified. The growing importance of generating value added as a precedent mechanism that explains the best national sportive performance is confirmed.
|Item Type:||MPRA Paper|
|Institution:||University of Beira Interior|
|Original Title:||The Taylor Effect on the Performances of the Red Devils’ Football Brand|
|Subjects:||C - Mathematical and Quantitative Methods > C3 - Multiple or Simultaneous Equation Models; Multiple Variables > C32 - Time-Series Models; Dynamic Quantile Regressions; Dynamic Treatment Effect Models
M - Business Administration and Business Economics; Marketing; Accounting > M3 - Marketing and Advertising > M31 - Marketing
L - Industrial Organization > L5 - Regulation and Industrial Policy > L51 - Economics of Regulation
|Depositing User:||João Leitão|
|Date Deposited:||16. May 2007|
|Last Modified:||18. Feb 2013 19:35|