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Simulating tourists' behaviour using multi-agent modelling

Corniglion, Sébastien and Turnois, Nadine (2011): Simulating tourists' behaviour using multi-agent modelling. Published in: Research Challenges in Information Science (RCIS), 2011 Fifth International Conference on (19. May 2011): pp. 1-9.

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Abstract

We discuss who should be in charge of providing data relevant to marketing segmentation for the tourism industry. We describe the difficulties of using the most commonly found consumer behavioural models within an information system, and oppose them to a novel approach in marketing segmentation, based on outgoings analysis. We use agent-modelling techniques, based on cellular automaton rules and stochastic processes to implement our model and generate sales data. We then present our algorithm to identify similarly behaved tourists, showing that the commonly used “nationality” variable for segments discrimination is not efficient. We conclude with some test runs results discussion and possible further research tracks.

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