Munich Personal RePEc Archive

La publicité des artisans en France au XXème siècle

Perrin, Cedric (2008): La publicité des artisans en France au XXème siècle.

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Abstract

Artisans are usually considered as businessmen who don't advertise. The way the dvertising business organized itself at the beginning of the 20th century seems to relegate them out of his field. However, craftsmen do seem to use some kind of commercial communication. To exist in their territory, they communicate through diversified means throughout the 20th century. (Signs, advertising inserts, commercial documents...) This communication has its own themes thanks to which craftsmen try to improve the reputation of their business and stand out from the competition. They do therefore advertise.

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