Munich Personal RePEc Archive

Czech wine production and its competitiveness

Zufan, Pavel and Chladkova, Helena (2008): Czech wine production and its competitiveness. Published in: Konkurenceschopnost podniků (2008): pp. 767-775.

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Abstract

Paper focuses on evaluation of competitiveness of Czech wine production in relation to the development concept formulated within solution of a grant provided by the Czech Ministry of Agriculture (No. NAZV QF 3276). For evaluation of competitiveness, the concept of “New 7 S” is selected, which tries to move the original concept of McKinsey towards the changed conditions of the dynamically developing business environment. Key competitiveness factors for Czech wine production are considered to be the “shifting the rules of competition”, and “Simultaneous and sequential strategic thrusts” – i.e. factors, which have already proved to be important in traditional European wine markets in connection with the outbreak of the so called New wine-countries. Paper is written as a part of solution of research plan of FBE MUAF in Brno, No. MSM 6215648904.

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