Ali, Imran and Ali, Jawaria Fatima (2011): Corporate social responsibility, corporate reputation and employee engagement.
Download (85Kb) | Preview
Corporate social responsibility (CSR) has been outlined as voluntarily additional legal duties of organization to serve environment and community. This voluntarily actions of corporate help them to develop reputation which can shape favorable attitude of employees towards work. Employee engagement is an attitude of commitment and involvement of employee towards their work and organization. Researchers have proved that engaged employees are more productive, more likely to achieve corporate goals and are customer centered. Although literature provides many researches that focus on corporate social responsibility, corporate reputation and employee engagement, less work can be seen that integrates all these variables. This study bridges this gap by investigating the influence of CSR and corporate reputation on employee engagement. This study is based on primary data collected from various organizations of Pakistan. Structural equation model technique is adopted to analyze data and test hypotheses. The study confirms the significant relationships between CSR and corporate reputation, CSR and employee engagement and corporate reputation and employee engagement. The implications and applications of this research are also discussed in detail.
|Item Type:||MPRA Paper|
|Original Title:||Corporate social responsibility, corporate reputation and employee engagement|
|Keywords:||Corporate social responsibility, corporate reputation, employee engagement|
|Subjects:||M - Business Administration and Business Economics; Marketing; Accounting > M1 - Business Administration > M14 - Corporate Culture; Social Responsibility
M - Business Administration and Business Economics; Marketing; Accounting > M1 - Business Administration
|Depositing User:||Imran Ali|
|Date Deposited:||05. Oct 2011 19:48|
|Last Modified:||11. Feb 2013 20:31|
Ahmad, S. J. O.; Regan, N.; and Ghobadian, A. (2003). Managing for performance: Corporate responsibility and internal stakeholders, International Journal of Business Performance Management, 5(2/3):141 – 153.
Ali, I.; Rehman, K.U.; Yilmaz, A.K; Nazir, S.; and Ali, J.F. (2010a). Effects of corporate social responsibility and consumer retention in cellular industry of Pakistan. African Journal of Business Management, 4(4): 475-485.
Ali, I.; Rehman, K.U.; Ali, S.I.; Yousaf, J.; and Zia, M. (2010b). Corporate social responsibility influences on employee retention and organizational performance. African Journal of Business Management, 4(13):2796-2801.
Ali, I.; Rehman, K. U.; and Akram, M. (2011). Corporate social responsibility and investor satisfaction influences on investor loyalty, Actual Problems of Economics in August 2011 Issue (8), forthcoming.
Ali, I. (2011). Corporate reputation influences consumer satisfaction and loyalty: evidence from cellular industry of Pakistan. Proceedings of International Conference on Challenges for Knowledge Society held on 15-16 April, 2011 at Bucharest, Romania.
Anderson, J. C.; and Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended Two-Step approach. Psychological Bulletin, 103(3):411–423.
Andriof, J.; and Waddock, S. (2002). Unfolding stakeholder engagement, in S. Sutherland Rahman, S. Waddock, J. Andriof and B. Husted (eds.), Chapter One, Unfolding Stakeholder Thinking, Greenleaf, UK.
Bagozzi, R. P. and Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1):74–94.
Bennett, R.; and Kottasz, R. (2000). Practitioners perceptions of corporate reputation: An empirical investigation, Corporate Communications: An International Journal, 5(4):224-234.
Brown, T. J. and Dacin, P. A. (1997). The company and the product: corporate associations and consumer product responses. Journal of Marketing, 61(1):68–84.
Blau, P.M. (1964). Exchange and Power in Social Life. New York: Wiley.
Baumruk, R. (2004). The missing link: the role of employee engagement in business success, Workspan, 47:48-52.
Brammer, S.; and Pavelin, S. (2006). Corporate reputation and social performance: The importance of fit. Journal of Management Studies, 43(3):435–455.
Barnet, M. L.; Jermeir, J. M.; and Lafferty, B. A. (2006). Corporate Reputation: The Definitional Landscape, Corporate Reputation Review, 9(1):26-38
Bhattacharya, C.B; Sen, S.; and Korschun, D. (2007). Corporate Social Responsibility as an Internal Marketing Strategy. Sloan Management Review.
Bromley, D.B. (2002). Comparing corporate reputations: League tables, quotients, benchmarks, or case studies? Corporate Reputation Review, 5: 35–50.
Corporate Leadership Council (2004). Driving performance and retention through employee engagement. Washington, DC: Corporate Executive Board.
Cullen, J.B.; Praveen, P.K.; and Victor, B. (2003). The effects of ethical climates on organizational commitment: a two study analysis. Journal of Business Ethics, 46(2):127–141.
Fombrun, C. (1996) Reputation, Harvard Business School Press, Boston.
Fombrun, C.J. (2005). Building corporate reputation through CSR initiatives: Evolving standards. Corporate Reputation Review, 8(1):7–11.
Helm, S. (2007). The role of corporate reputation in determining investor satisfaction and loyalty. Corporate Reputation Review, 10(1):22-37.
Hillenbrand, C.; and Money, K. (2007). Corporate Responsibility and Corporate Reputation: Two Separate Concepts or Two Sides of the Same Coin. Corporate Reputation Review, 10:261–277.
Gardberg, N. (2001). How do Individuals Construct Corporate Reputations? Examining the Effects of Stakeholder Status and Firm Strategy on Cognitive Elaboration and Schema Complexity about Firm Performance. Doctoral Dissertation. New York: New York University.
Lichtenstein, D. R., Drumwright, M. E. and Braig, B. M. (2004). The effect of corporate social responsibility on customer donations to corporate-supported nonprofits. Journal of Marketing, 68(4):16–32.
Lindgreen, A.; and Swaen, V. (2005). Corporate citizenship: Let not relationship marketing escape the management toolbox. Corporate Reputation Review, 7 (4):346–363.
May, D.R.; Gilson, R.L.; and Harter, L.M. (2004). The psychological conditions of meaningfulness, safety and availability and the engagement of the human spirit at work, Journal of Occupational and Organizational Psychology, 77:11-37.
Marken, G.A. (2002). One-minute corporate reputation management. Public Relations Quarterly, 47(4):21-23.
Marken, G.A. (2004). Reputation management starts at home: One day at a time. Public Relations Quarterly, 49(2):35-36.
Meyer, J.P.; and Herscovitch, L. (2001). Commitment in the workplace: towards a general model. Human Resources Management Review, 11(3):299–327.
Mohr L.A; Webb, D.J; Harris, K.E. (2001). Do consumers expect companies to be socially responsible? The impact of corporate social responsibility on buying behavior. Journal of Consumer Affairs, 35: 45-72.
Pearce, A. (2009). Building corporate reputation to drive business performance.
Peterson, D. K. (2004). Recruitment strategies for encouraging participation in corporate volunteer programs. Journal of Business Ethics, 49(4):371–386.
Richman, A. (2006). Everyone wants an engaged workforce, how can you create it? Workspan, 49:36-39. Sandberg, K. (2002). Kicking the tires of corporate reputation. Harvard Management Communication Letter, 5: 3–4.
Schaufeli, W.B.; Salanova, M.; Gonzalez-Roma, V.; and Bakker, A.B. (2002). The measurement of engagement and burnout: a two-sample confirmatory factor-analytic approach, Journal of Happiness Studies, 3:71-92.
Schnietz, K.E.; and Epstein, M.J. (2005). Exploring the financial value of a reputation for corporate social responsibility during a crisis, Corporate Reputation Review, 7 (4):327–345.
Shaw, K. (2005). An engagement strategy process for communicators, Strategic Communication Management, 9(3):26-29.
Shore, L.M.; and Wayne, S. J. (1993). Commitment and employee behavior: comparison of affective commitment and continuance commitment with perceived organizational support. Journal of Applied Psychology, 78(5):774–780.
Smidts, A., Pruyn, A. Th. H. and van Riel, C. B. M. (2001). The impact of employee communication and perceived external prestige on organizational identification. Academy of Management Journal, 44(5):1051–1062.
Suaini O.; Faizah, D.; Roshayani A. (2011). The influence of coercive isomorphism on corporate social responsibility reporting and reputation, Social Responsibility Journal, 7(1):119-135
Turban, D.B.; and Greening, D.W. (1996). Corporate social performance and organizational attractiveness to prospective employee, Academy of Management Journal, 40(3):658–672.
Tang, W. (2007). Management science and engineering, impact of corporate image and corporate reputation on customer loyalty: A review. 1(2):
Truss, C.; Soane, E.; Edwards, C.; Wisdom, K.; Croll, A.; and Burnett, J. (2006). Working Life: Employee Attitudes and Engagement. London, CIPD.
Weiser, J.; and Zadek, S (2001). Ongoing conversation with disbelievers. Persuading business to address social challenges.