Munich Personal RePEc Archive

Internet jako dodatkowy kanał dystrybucji – efekt synergii czy kanibalizm?

Chodak, Grzegorz (2010): Internet jako dodatkowy kanał dystrybucji – efekt synergii czy kanibalizm? Published in: Gospodarka Materiałowa i Logistyka No. 9 (September 2010): pp. 8-15.

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Abstract

In this article main advantages and disadvantages of internet distribution as additional channel were analysed. The profs were divided into real, illusory and ambiguous factors. Then threats and disadvantages were shown. The important issues concerning additional internet channel were also described . The last part of the article contains presentation of the survey conducted in 616 Polish internet shops. The investigation concerns multi-channel distribution.

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