Munich Personal RePEc Archive

Bundles and Range Strategies: The Case of Telecom Operators

Pernet, Sophie (2006): Bundles and Range Strategies: The Case of Telecom Operators. Published in: International Journal of Digital Economics No. 63 (September 2006): pp. 19-31.

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Abstract

Against a background of competition and the generalisation of IP that characterises the field of electronic communications, the concept of the "bundle" has resulted in the emergence of "triple play", and even "quadruple play." This paper offers an overview of the growth of this phenomenon by introducing a distinction between the basic components of multiplay strategies and the diverse range of functions that can be linked to these strategies.

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