Khodawandi, Darius; Pousttchi, Key and Wiedemann, Dietmar Georg (2003): Akzeptanz mobiler Bezahlverfahren in Deutschland. Published in: Mobile Commerce - Anwendungen und Perspektiven. Proceedings zum 3. Workshop Mobile Commerce (2003): pp. 42-57.
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The avaiability of wide accepted mobile payment procedures is an important condition for the business profit of mobile commerce offers in the B2C area. Based on a bundle of acceptance criterias an empirical analysis of customer sight on mobile payment procedures was executed at the end of 2002 by the authors. There were three primary objectives: to disclose reasons for using or refusal, to find out the relevance of different acceptance criterias as well as to indentify the importance of several acceptance criterias. Furthermore characteristic degrees of selceted criterias were evaluated and the potential users of payment procedures considered. The contribution presents basical results of the study and deviate first conclusions and managerial implications.
| Item Type: | MPRA Paper |
|---|---|
| Institution: | University of Augsburg |
| Original Title: | Akzeptanz mobiler Bezahlverfahren in Deutschland |
| Language: | German |
| Subjects: | M - Business Administration and Business Economics; Marketing; Accounting > M2 - Business Economics > M21 - Business Economics |
| ID Code: | 3606 |
| Deposited By: | Key Pousttchi |
| Deposited On: | 18. Jun 2007 |
| Last Modified: | 07. Nov 2007 03:20 |
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