Munich Personal RePEc Archive

Bases del proceso de internacionalización de las cadenas hoteleras de las Islas Baleares.

Cirer-Costa, Joan Carles (2012): Bases del proceso de internacionalización de las cadenas hoteleras de las Islas Baleares.

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Abstract

In recent decades, hotel companies based in the Balearic Islands have become the leaders of the Spanish tourism market and have been released, with great success, to conquer international markets. This article analyses the foundations of this global expansion: its position in the island tourist market, its family character and the relations which they have maintained with international tourism companies: foreign capital tour operators and hotel chains. This analysis includes the definition of the main evolutionary characteristics of the largest European tourist destination: the Balearic Islands and the comparison with other Spanish companies which have also been globalised over those same years. Findings indicate that this expansion has occurred in conditions of competition and without their players having the initial legal or administrative advantages which are so common in other sectors.

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