Hasan, Dr. Syed Akif and Subhani, Dr. Muhammad Imtiaz and Osman, Ms. Amber (2012): Effect of Trust Factors on Consumer’s Acceptance of Word of Mouth Recommendation. Forthcoming in: European Journal of Social Sciences
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This study investigates the effects of Trust Factors on Customer’s Acceptance of Word of Mouth recommendations. A sample size of 1000 consumers of different brands has been taken randomly on the basis of convenience. Results obtained from statistical analysis using the Logistic regression as a statistical tool which showed that the individual variables like experience, affinity, expertise are displaying no significant impact upon the acceptance of word of mouth.
|Item Type:||MPRA Paper|
|Original Title:||Effect of Trust Factors on Consumer’s Acceptance of Word of Mouth Recommendation|
|English Title:||Effect of Trust Factors on Consumer’s Acceptance of Word of Mouth Recommendation|
|Keywords:||Expertise, Experience, Impartiality, Affinity, Track Record of recommender|
|Subjects:||M - Business Administration and Business Economics; Marketing; Accounting > M3 - Marketing and Advertising
A - General Economics and Teaching > A1 - General Economics
|Depositing User:||Muhammad Imtiaz Subhani|
|Date Deposited:||29. May 2012 14:16|
|Last Modified:||19. Feb 2013 10:35|
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