Dumea, Andrei Cosmin and Mariciuc, Dragos Florentin (2010): The marketing spirit from the perspective of moral values. Published in: , Vol. Instit, (June 2010): pp. 220-226.
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Economic theory and practice, in general, and marketing, in particular, involve a cultivation of an entrepreneurial and mercantile atittude, the willing to win and to speculate any business opportunity. Not infrequently, was questioned the ethical nature of any commercial approach, the morality of the profit or the lack of sincerity of the advertisements. This paper aims to illustrate areas of marketing practice that provoke substantial ethical comment and discussion.
|Item Type:||MPRA Paper|
|Original Title:||The marketing spirit from the perspective of moral values|
|English Title:||The marketing spirit from the perspective of moral values|
|Keywords:||marketing ethics, ethics, moral standards|
|Subjects:||M - Business Administration and Business Economics; Marketing; Accounting > M3 - Marketing and Advertising > M31 - Marketing
M - Business Administration and Business Economics; Marketing; Accounting > M3 - Marketing and Advertising > M37 - Advertising
M - Business Administration and Business Economics; Marketing; Accounting > M3 - Marketing and Advertising > M30 - General
|Depositing User:||Andrei-Cosmin Dumea|
|Date Deposited:||12. Jun 2012 15:07|
|Last Modified:||13. Feb 2013 14:45|
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