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Architectures mondiales de la connaissance et de la créativité : Stratégies symétriques et dissonances cognitives

Diani, Morad (2012): Architectures mondiales de la connaissance et de la créativité : Stratégies symétriques et dissonances cognitives.

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Abstract

For centuries, the “left brain” prevailed and has been particularly deployed in the processes of value creation. Nowadays, the advent of creative industries seems to be synonymous to a revenge of the “right brain”. The main conclusion of this article is that these new dynamics would involve mainly the Northern Hemisphere, capitalizing on age-long creative cultural genes and receptive grounds. Through the iPad stylized fact and the Sperry's model of hemispheric specialization, this article discusses the degree of appropriation of the intangible-based economic dynamics in both developed, emerging and peripheral countries, and outlines the contours of the global architectures of knowledge and creativity.

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