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Impact of demographic factors on employee engagement:a study with reference to vasan publications private limited,chennai

Swaminathan, J. and Ananth, A. (2009): Impact of demographic factors on employee engagement:a study with reference to vasan publications private limited,chennai. Published in: GITAM Journal of Management , Vol. 9, No. 2 (April 2011): pp. 34-50.

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Abstract

Employee plays a vital role in each and every organization; the interest of employee will help to achieve the organization’s objectives. Successful employee engagement strategy creates a community at a work place and not just a work force. When the employees are effectively and positively engaged with their organization, they form an emotional connection with the company. This effects their attitude towards both their colleagues and the company’s client and improves customer satisfaction and services levels. Employee Engagement Surveys have gained importance among the companies and in this work the researcher has studied the impact of Demographic Variables on Employee Engagement The researcher adopted descriptive research and the data is collected from the employee through convenience sampling method with the help of personally administrated questionnaire containing close ended questions and the sample size is 50. This data was analyzed and classified with the help of statistical tools and the findings and suggestion are extracted from the same.

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