Kriz, Anton and Keating, Byron W. (2010): Business relationships in China: Lessons about deep trust. Published in: Asia Pacific Business Review , Vol. 16, No. 3 (22. July 2010): pp. 299-318.
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Trust is acknowledged as a central tenet of business relationships. Yet for all the attention it receives, rarely has trust been investigated in the Chinese business setting. This paper uses an emic approach to unearth some within-culture ‘truths’ about Chinese notions of trust in business exchange. The findings of this research suggest that deep trust (xinren), which is driven by reciprocal help and emotional bonding, is critical for doing business in China. A conceptual framework is provided to assist Western businesspersons to better understand the Chinese concept of trust as well as the interplay between its key antecedents.
|Item Type:||MPRA Paper|
|Original Title:||Business relationships in China: Lessons about deep trust|
|English Title:||Business relationships in China: Lessons about deep trust|
|Keywords:||trust, xinren, guanxi, help, emotion, China|
|Subjects:||M - Business Administration and Business Economics; Marketing; Accounting > M3 - Marketing and Advertising > M31 - Marketing
F - International Economics > F2 - International Factor Movements and International Business > F23 - Multinational Firms; International Business
|Depositing User:||Byron W. Keating|
|Date Deposited:||03. Aug 2012 07:25|
|Last Modified:||13. Feb 2013 17:14|
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