Munich Personal RePEc Archive

L'analisi della competitività degli oli extravergine di oliva nel canale della GDO

Marchini, Andrea and Diotallevi, Francesco (2010): L'analisi della competitività degli oli extravergine di oliva nel canale della GDO. Published in: Book: Strategie di adattamento al mercato delle piccole e medie imprese olearie

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Abstract

The reasons for choosing and buying an extra virgin olive oil come from the identification of attributes differentials versus the competition, makers of the value perceived by the consumer of that product, ie a high benefit / cost ratio that leads to that specific product be regained in the course of time. However, you can analyze customer satisfaction in the absence of individual sales data, analyzing the evolution of some indicators of sales in the ro-complex. And the ultimate goal is merely to determine a good customer sati-sfAction that has as main effect, in addition to a stabilization of the customer portfolio, including an increase in market share and therefore an increase in competitiveness

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