Hunjra, Ahmed Imran and Niazi, Ghulam Shabbir Khan and Khan, Hashim (2011): Relationship between decision making styles and consumer behavior. Published in: ACTUAL PROBLEMS OF ECONOMIICS , Vol. 2, No. 4 (2012): pp. 21-26.
Download (107Kb) | Preview
The objective of this study is to identify the different factors that impact on consumer behavior on the bases of decision making style. The sample size of this study was two hundred and fifty. Data was collected through five point Likert scale questionnaire. SPSS was used to analyze the data. Correlation and multiple regression was performed to measure the relationship between independent and dependent variables and independent sample t-test was applied to test difference between male and female decision making style. This study concludes that there is significant relationship between male and female decision making style and female respondents are more agreed that decision making styles influence the consumer behavior. All the independent variables have significant and positive relationship with consumer behavior.
|Item Type:||MPRA Paper|
|Original Title:||Relationship between decision making styles and consumer behavior|
|Keywords:||Decision making style, Consumer behavior, significant relationship, perfectionism, fashion|
|Subjects:||D - Microeconomics > D1 - Household Behavior and Family Economics > D18 - Consumer Protection|
|Depositing User:||Ahmed Imran Hunjra|
|Date Deposited:||15. Aug 2012 13:52|
|Last Modified:||12. Feb 2013 20:27|
Bennett, P. D., & Kassarjian, H. H. (1972). Foundations of marketing series: Consumer behavior. New Jer sey: Prentice Hall.
Corman, J. R., & Guy, L. (1966). Aspects of Attitude Survey, Advanced Management Journal, 31(4): 62-64.
Denham, S. (2005). How effective are online video advertisements? New Media Age Publications, p9-9.
E-Marketers. (2001). E-stats, Marketers going for web advertisements, E Marketer Publications.
Hofstede, G. (1980). Culture’s con sequences: International differences in work-related value. Beverley Hills, CA: Sage Publications.
Holden, E. (2007). Achieving Sustainable Mobility: Everyday and Leisure-time Travel in the EU, Ashgate Publishing Ltd, p118.
Jacques, R. (2008). Web advertising bucks credit crunch, VNU NET Publications, p,http://www.vnunet.com/vnunet/news/2218682/internet-advertising-bucks
Lee, H. (1983). Consumer Behavior Attributes of Clothing Determining Purchase and Satisfaction, University of Wisconsin Madison, 212p
Mokhlis, S., & Salleh, H. S. (2009). Consumer Decision-Making Styles in Malaysia: An Exploratory Study of Gender Differences, European Journal of Social Sciences, 10 (4): 574-584.
Shohov, P. S. (2002). Creative Belief Systems, Advances in Psychology Research, Nova Publications PVT Ltd., p40
Slama, M. E., & Williams, T. G. (1990). Generalizations of the market maven’s information provision tendency across product categories’, in Goldberg, M. E., Gorn, G. and Pollay, R. W. (eds) Advances in Consumer Research, Vol. 17, Association for Consumer Research, Provo, UT, 48–52.
Sproles, G. B. (1985). From perfectionism to faddism: Measuring consumers’ decision-making styles’, Proceedings, American Council on Consumer Interests, 31: 79–85.
Sproles, G. B., & Kendall, E. (1986). A methodology for profiling consumers’ decision-making styles, Journal of Consumer Affairs, 20(2): 267–279.
Sweney, M., & Wray, R. B. (2008). Online ad spend reaches record 3 billion Euros, The Guardian Weekly Publications, p, http://www.guardian.co.uk/media/2008/jun/10/advertising.digitalmedia