Deffner, Alex and Metaxas, Theodore (2008): The cultural and tourist policy dimension in city marketing: the case of the olympic municipality of Nea Ionia, Magnesia, Greece. Published in: Discussion Papers Series, University of Thessaly , Vol. 14, No. 18
Download (204Kb) | Preview
Culture and tourism have been used extensively in a variety of initiatives that concern urban regeneration, by using particular promotional strategies and tactics in the context of city marketing. The contribution of culture and tourism must be related to the conformance and implementation of urban policy actions, the focus on the satisfaction of the needs and demands of the potential target markets, the enforcement and promotion of the urban cultural identity and image, the contribution of citizens to achieving a better quality of life, and the construction of a city’s competitive advantage in order to attract tourists, inhabitants and investors. This paper investigates the cultural and tourist policy dimension in city marketing, using as a study area the Olympic Municipality of Nea Ionia in the Prefecture of Magnesia in Greece. The data are derived from the INTERREG IIIC CultMark (Cultural Heritage, Local Identity and Place Marketing for Sustainable Development) project that was in operation in five European places locations (Nea Ionia - lead partner, Chester-UK, Rostock/TLM-Germany, Kainuu-Finland, Pafos-Cyprus) between 2004 and 2006.
|Item Type:||MPRA Paper|
|Original Title:||The cultural and tourist policy dimension in city marketing: the case of the olympic municipality of Nea Ionia, Magnesia, Greece|
|Keywords:||city marketing, cultural and tourist policy, CultMark project, Nea Ionia/ Magnesia/ Greece|
|Subjects:||H - Public Economics > H7 - State and Local Government; Intergovernmental Relations > H70 - General
O - Economic Development, Technological Change, and Growth > O1 - Economic Development > O18 - Urban, Rural, Regional, and Transportation Analysis; Housing; Infrastructure
O - Economic Development, Technological Change, and Growth > O2 - Development Planning and Policy > O21 - Planning Models; Planning Policy
|Depositing User:||THEODORE METAXAS|
|Date Deposited:||03. Sep 2012 14:18|
|Last Modified:||17. Feb 2013 06:22|
ALDEN, J. and DA ROSA PIRES A. (1996), Lisbon: Strategic planning for a capital city, Cities,vol. 13, no. 1, 25-36.
ASHWORTH, G.J. and VOOGD H. (1990) Selling the City, London: Belhaven Press.
AVRAHAM, E., (2000) Cities and their news media images, Cities, vol. 17, no.5, 363-370.
AVRAHAM, E., (2004), Media strategies for improving unfavorable city image, Cities, vol. 21(6):471-479.
BARNETT C., (2001) Culture, policy and subsidiarity in the European Union: from symbolic identity to the governmentalisation of culture, Political Geography, vol. 20, issue 4, 405-426.
BIANCHINI F. (1993) Remaking European cities: the role of cultural policies, in BIANCHINI and PARKINSON (eds), 1-20.
BIANCHINI, F. and PARKINSON, M. (eds) (1993) Cultural Policy and Urban Regeneration: The West European Experience, Manchester: Manchester University Press.
BLOOMFIELD J. (1993), Bologna: a laboratory for cultural enterprise, in BIANCHINI and PARKINSON (eds) pp. 90-113.
BRADLEY A., HALL T., and HARRISON M., (2002), Selling cities: Promoting New Images for Meetings Tourism, Cities, vol.19, 61-70.
BROWN S., and JAMES J., (2003), Event design and management: ritual sacrifice?, in YEOMAN et al., 53-64.
BUHALIS D. (2000), Marketing the Competitive destination of the future, Tourism Management, 21, 97- 116.
CARRIERE J-P., and DEMAZIERE C. (2002) Urban Planning and Flagship Development projects: Lessons from EXPO 98, Lisbon. Planning Practice & Research, vol. 17, no.1, 69-79
CHESHIRE P.C., (1999), Cities in competition: Articulating the gains from Integration, Urban Studies, vol. 36 (5-6): 843-864.
CHESHIRE P.C. and GORDON I.R., (1996), Territorial Competition and the predictability of collective (in)action. International Journal of Urban and Regional Research, 20, 383-399.
CHESHIRE P.C. and MAGRINI S., (1999) Evidence on the impact of territorially competitive policy and the role of transactions costs in conditioning collective (in) action, Research Papers in Environmental and Spatial Analysis, no. 57 (Dept. of Geography and Environment, London School of Economics)
COOPER, C., FLETCHER, J., GILBERT, D., and WANHILL, S. ed. SHEPHERD, R. (1993/ 2004). Tourism: Principles and Practices. Harlow: Financial Times/ Prentice Hall.
CULTMARK Project (2004a) International Experience Report.
CULTMARK Project (2004b) Strategies and Tactics Report.
CULTMARK Project (2004c) Final Provided Good Report.
CULTMARK Project (2004d) Promotional and Distributional “Maps” Report.
CULTMARK Project (2005a) Cultural Sector Report.
CULTMARK Project (2005b) City Marketing Pilot Plan - Nea Ionia.
DEFFNER A., (2000), Cultural Industries in Athens: Spatial Transformations during the Nineties, in Papers of the 6th World Leisure Congress Leisure and Human Development, Deusto University in Bilbao, Spain, 2000, 25 pages (CD-ROM).
DEFFNER A. and METAXAS T., (2003) The interrelationship of urban economic and cultural development: The case of Greek museums, paper presented to the 43rd ERSA Congress "Peripheries, centres, and spatial development in the new Europe", University of Jyväskylä, Jyväskylä, Finland, 28 pages (CD-ROM).
DZIEMBOWSKA-KOWALSKA J and FUNCK H.R. (2000), Cultural Activities as a location factor in European competition between regions: Concepts and some evidence, The Annals of Regional Science, 34, 1-12.
FRIEDRICHS J. and DANGSCHAT J. (1993) Hamburg: culture and urban competition, in BIANCHINI and PARKINSON (eds), 114-34.
GARCÍA, B. (2004), Urban Regeneration, Arts Programming and Major Events: Glasgow 1990, Sydney 2000 and Barcelona 2004, International Journal of Cultural Policy, 10, 103-118.
GIBSON, L. and STEVENSON, D. (eds) (2004) Urban space and the uses of culture, International Journal of Cultural Policy, 10 (1), March, Special Issue.
GOLD, J.R and WARD, S.V. (eds) (1994) Place Promotion: The use of Publicity and Marketing to Sell Towns and Regions, Chichester: Wiley and Sons.
HESMONDHALGH, D. (2002/ 2007) The Cultural Industries, London, Sage.
HESMONDHALGH, D. and PRATT, A. (eds) (2005) The Cultural Industries and Cultural Policy, International Journal of Cultural Policy, 11 (1), March, Special Issue.
HOPE, A.C., and KLEMM, S.M., (2001), Tourism in difficult areas revisited: the case of Bradford, Tourism Management, 22, pp. 35-47.
JANSEN-VERBEKE M., and VAN REKOM J., (1996), Scanning museum visitors, Annals of Tourism Research, vol. 23., no 2., 364-375.
KAVARATZIS M. and ASHWORTH G.J., 2007, Partners in coffeeshops, canals and commerce: Marketing the city of Amsterdam, Cities, Vol. 24, No. 1, 16-25
KEARNS G. and PHILO C. (eds) (1993). Selling Places: The City as Cultural Capital, Past and Present. Oxford: Pergamon.
KNEAFSEY M., (2000), Tourism, place identities and social relations in the European rural periphery, European Urban and Regional Studies, 7 (1), 35-50.
KNEAFSEY M., (2001), Rural cultural economy: Tourism and social relations, Annals of Tourism Research, vol. 278, no.3, 762-783.
KONG L., (2000), Culture, economy, policy: trends and developments, Geoforum, 31, 385-390.
KOTLER P., ASPLUND C., REIN I., and HAIDER H.D., (1999), Marketing Places Europe: Attracting Investments, Industries and Visitors to European Cities, Communities, Regions and Nations, Harlow, Financial Times/ Prentice Hall.
KOTLER P., REIN I., and HAIDER H.D., (1993), Marketing Places: Attracting Investment, Industry, and Tourism to Cities, Regions and Nations, New York: Free Press.
KRESL K. P. and SINGH B., (1999) Competitiveness and the Urban Economy: Twenty-four large metropolitan areas, Urban Studies, vol. 36 (5-6): 1017-1027.
KRESL K. P. and SINGH B., (1995), The competitiveness of cities: the United States, in OECD Cities and the New Global Economy, Melbourne: The Government of Australia and the OECD, 424-446.
LENNON J.J., and GRAHAM M., (2001), Prognostication of the Scottish Culture and Heritage Sector’s skills profile, Museum Management and Curatorship, vol.19 no.2, 121-139.
LEVER F. W., and TUROK I. (1999), Competitive Cities: Introduction to the review, Urban Studies, 36 (5-6): 791-793
LOVERING J., (1995), Creating discourses rather than jobs: the crises and the transition fantasies of intellectuals and policy-makers, in P. HEALEY et al (eds) Managing Cities: The new urban context, Chichester: Wiley, 109-126,
MCCANN J.E., (2002), The cultural politics of local economic development: meaning-making,place-making, and the urban policy process, Geoforum, 33, 385-398.
METAXAS T. (2002), Place/ City Marketing as a tool for local economic development and city’s competitiveness: a comparative evaluation of Place Marketing policies in European cities, paper presented to the EURA Conference Urban and Spatial European policies, Turin, 18-20 APRIL 2002
METAXAS T., and KALLIORAS D., (2003) Medium-size economic development and regional competitiveness: the case of Larissa –Volos dipole in Thessaly region of Greece, paper presented to the 9th Regional Studies Association International Conference ‘Reinventing Regions in a Global Economy Pisa, 12-15 April.
METAXAS T., and PETRAKOS G., (2004) Measuring city competitiveness: from traditional economic factors to strategic planning and promotional policies, in TECHNOLOGICAL INSTITUTE OF EPIRUS (eds) Enlarged Europe and Regional Inequalities, , Preveza, pp. 711-732
MURRAY, C. (2002) Making Sense of Place: New Approaches to Place Marketing. Stroud: Comedia.
NOVELLI M., (2003), Wine tourism events: Apulia, Italy, in YEOMAN et al. 805-822.
PRATT A.C., (1997), The cultural industries production system: a case study of employment change in Britain 1984-91. Environment and Planning A, vol. 29, 11, 1953-1974.
SCOTT A.J., (2000) The Cultural Economy of Paris, International Journal of Urban and Regional Research, 24(3), 567-582.
SJØHOLT P. (1999) Culture as a strategic development device: The role of ‘European cities of culture’ with particular reference to Bergen, European Urban and Regional Studies, vol. 6 (4), 339-347.
ULAGA W., SHARMA A., and KRISHNAN R., (2002) Plant location and place marketing: understanding the process from the business customer’s perspective, Industrial Marketing Management, 31, 393-401.
URBAN F., (2002), Small Town, Big Website? Cities and their Representation on the Internet, Cities, vol. 19, 49-59.
VAN AALST, I., and BOOGAARTS, I., (2002), From museum to mass entertainment: the evolution of the role of museum in cities, European Urban and Regional Studies, 9(3), 195-209.
VAN DEN BERG L., BRAUN E., and VAN DER MEER J., (1997) The organizing capacity of metropolitan regions, Environment and Planning C: Government and Policy, vol. 15, pp. 253-272.
VAN DEN BERG L., and BRAUN E., (1999) Urban competitiveness, marketing and the need for organizing capacity, Urban Studies, vol. 36, no. 5-6, 987-999.
WAITT G. (2000) Consuming heritage: Perceived historical authenticity, Annals of Tourism Research, vol.27, no. 4, 835-862.
WARD S. (1998). Selling Places: The Marketing and Promotion of Towns and Cities 1850-2000. London: E. & F. N. Spon/ Routledge.
WARNABY G., BENNISON D. & DAVIES J.B. (2005). Marketing Town Centers: Retailing and Town Centre Management, Local Economy, 20 (2), 183-204.
WU F., (2000), Place Promotion in Shanghai, PRC, Cities, vol. 17, no.5, 349-361.
YEOMAN, I. ROBERTSON, M., ALI-KNIGHT, J., DRUMMOND, S., MCMAHON-BEATTIE, U.(2003) (eds) Festival and Events Management: An International Arts and Culture Perspective, Oxford: Butterworth Heinemann.