A comparative content analysis of CSR strategies oriented to environmental issues between Greek and European CSR practices

Metaxas, Theodore and Tsavdaridou, Maria (2011): A comparative content analysis of CSR strategies oriented to environmental issues between Greek and European CSR practices.

Abstract

The scope of this research is to examine the way Greek companies contribute to the protection of the environment by investigating the CSR reports. In addition, there will be a comparative content analysis of Greek and European companies which will focus on the environmental aspect of the companies CSR strategy. Issues like recycling, environmental awareness, restoration of abandon places like quarrying, energy conservation, environmental education, green buildings, appliance of environmental indexes are some of the CSR activities that companies adapt in order to disclosure the company’s environmental policy. The publication of CSR reports as far as the environmental performance is an integral part of the CSR strategy for Greek companies especially on activities like recycling, energy saving and waste management. The results of this research will reveal how companies from different sectors adapt environmental practices and whether Greek companies follow the European companies in terms of the environmental dimension of CSR.

• Item Type: MPRA Paper
• Language: English
• Keywords: corporate social responsibility, environmental/sustainability strategy, green management
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration > M14 - Corporate Culture ; Diversity ; Social Responsibility; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration > M10 - General; O - Economic Development, Innovation, Technological Change, and Growth > O4 - Economic Growth and Aggregate Productivity > O40 - General

References

Berelson, B. (1952). Content analysis in communication research. New York: Free Press.

European Commission (2001) Promoting a European Framework for Corporate Social Responsibility, Green Paper (Brussels: European Commission). Available online at: http://eur-lex.europa.eu/LexUriServ/site/en/com/2001/com2001_0366en01.pdf

Friedman, M. (1970, September 13) “The social responsibility of business is to increase its profits” The New York Times Magazine.

Hart, S. (1995). A natural resource-based view of the firm. Academy of Management Review, 20:986-1014.

Holmes L.Sandra (1976) “Executive Perceptions of Corporate Social Responsibility” Business Horizons. 19 (3),34-40

Holsti, O. R. (1969) “Content analysis for the social sciences and humanities” Reading, MA: Addison-Wesley.

Husted W Bryan, Allen B David (2007) “Strategic Corporate Social Responsibility and Value Creation among Large Firms- Lessons from the Spanish Experience” Long Range Planning Science Direct, Elsevier 40(6). 594-610

Giannarakis Grigoris, Nikolaos Sariannidis Alexandros E. Garefalakis (2011) “The Content of Corporate Social Responsibility Information: The Case of Greek Telecommunication Sector” International Business Research 4(3) 33-44

Marcus, A. A., & Anderson, M. (2006). A general dynamic capability: Does it propagate business and social competencies in the retail food industry. Journal of Management Studies, 43, 19-46

Krippendorff Klaus (2004) “Content analysis. An introduction to its methodology” Sage Publication

Lee E. Ross (2008) “ Criminal justice pioneers: A content analysis of biographical data” Journal of Criminal Justice 36 182–189

Mazurkiewicz Piotr (2004) “Corporate Environmental Responsibility: Is a Common CSR Framework Possible? “Paper presented with the IAIA Conference in Vancouver, May, 2004

Salzman Oliver, Ionescu-Somers Aileen, Steger Ulrich(2005) “The Business case for Corporate Sustainability: Literature Review and Research Options” European Management Journal, 23 (1), 27-36.

Siegel S. Donald (2009) Green Management Matters Only If It Yields More Green: An Economic/Strategic Perspective. Jerusalem Institute for Market Studies

Stemler, S. (2001). An overview of content analysis.Practical Assessment, Research and Evaluation, 7(17). Retrieved September 15, 2006, from http://www.PAREonline.net/

Yongqiang Gao (2009) Corporate Social Performance in China: Evidence from Large Companies. Journal of Business Ethics, 89, pp.23–35

Vourvachis, Petros (2007) “On the use of content analysis (CA) in corporate social reporting (CSR): revisiting the debate on the units of analysis and the ways to define them”. In: British Accounting Association Annual Conference 2007; 3-5 April 2007, Egham, England. (Unpublished) Available online at: http://eprints.kingston.ac.uk/4129/

World Business Council for Sustainable Development (WBCSD) (2010) “Vision 2050 -The new agenda for business” available at: http://www.wbcsd.org/vision2050.aspx

World Business Council for Sustainable Development (WBCSD) (2010) “Responding to the Biodiversity Challenge Business contributions to the Convention on Biological Diversity” http://www.wbcsd.org/web/nagoya/RespondingtotheBiodiversityChallenge.pdf