Munich Personal RePEc Archive

The city and its canal: producing a place marketing pilot plan for Chester

Deffner, Alex and Metaxas, Theodore (2009): The city and its canal: producing a place marketing pilot plan for Chester.

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Abstract

The main purpose is the presentation of a Place Marketing Pilot Plan (PMPP) for the city of Chester and its unique Canal. This plan was produced in the context of the INTERREG IIIc project CultMark (Cultural Heritage, Local Identity and Place Marketing for Sustainable Development). The PMPP is based on the Strategic Planning process always starting from the identification of the vision of the place and the primary place (incorporating tourism) development objectives, also leading to the increase of competitiveness.

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