Munich Personal RePEc Archive

Reducing Choice Overload without Reducing Choice

Besedes, Tibor and Deck, Cary and Sarangi, Sudipta and Shor, Mikhael (2012): Reducing Choice Overload without Reducing Choice.

This is the latest version of this item.

[img]
Preview
PDF
MPRA_paper_41596.pdf

Download (1405Kb) | Preview

Abstract

Previous studies have demonstrated that a multitude of options can lead to choice overload, reducing decision quality. Through controlled experiments, we examine sequential choice architectures that enable the choice set to remain large while potentially reducing the effect of choice overload. A specific tournament-style architecture achieves this goal. An alternate architecture in which subjects compare each subset of options to the most preferred option encountered thus far fails to improve performance due to the status quo bias. Subject preferences over different choice architectures are negatively correlated with performance, suggesting that providing choice over architectures might reduce the quality of decisions.

Available Versions of this Item

UB_LMU-Logo
MPRA is a RePEc service hosted by
the Munich University Library in Germany.