Besedes, Tibor and Deck, Cary and Sarangi, Sudipta and Shor, Mikhael (2012): Reducing Choice Overload without Reducing Choice.
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Previous studies have demonstrated that a multitude of options can lead to choice overload, reducing decision quality. Through controlled experiments, we examine sequential choice architectures that enable the choice set to remain large while potentially reducing the effect of choice overload. A specific tournament-style architecture achieves this goal. An alternate architecture in which subjects compare each subset of options to the most preferred option encountered thus far fails to improve performance due to the status quo bias. Subject preferences over different choice architectures are negatively correlated with performance, suggesting that providing choice over architectures might reduce the quality of decisions.
|Item Type:||MPRA Paper|
|Original Title:||Reducing Choice Overload without Reducing Choice|
|Keywords:||choice architecture, choice overload, inertia, status quo bias, self-sorting, decision making, experiments|
|Subjects:||D - Microeconomics > D0 - General > D03 - Behavioral Economics; Underlying Principles
C - Mathematical and Quantitative Methods > C9 - Design of Experiments > C91 - Laboratory, Individual Behavior
|Depositing User:||Tibor Besedes|
|Date Deposited:||01. Oct 2012 13:17|
|Last Modified:||13. Feb 2013 12:27|
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Available Versions of this Item
Designing a sequential choice architecture to reduce choice overload. (deposited 17. Apr 2012 21:23)
- Reducing Choice Overload without Reducing Choice. (deposited 01. Oct 2012 13:17) [Currently Displayed]