Caso Artcava

Mongay, Jorge and Enguita, Eric (2010): Caso Artcava.

Abstract

Artcava is a micro-company highly innovative in the field of sparkling wine made in Catalonia (Cava). Still the company does not takes off. It is not fully profitable due to several facts. The goal of the paper is to explore its business model from an strategic perspective

Artcava es una microempresa altamente innovadora con una idea única a nivel mundial y con un muy buen know-how para llevarla a cabo. Sin embargo, esta joven empresa no acaba de despegar. Le cuesta ser rentable y sobretodo tiene problemas a la hora de capar nuevos clientes.

• Item Type: MPRA Paper
• English Title: Artcava Case Study: Innovation, profitability and strategic business model
• Language: Spanish
• Keywords: strategy; business model; marketing
• Subjects: L - Industrial Organization > L2 - Firm Objectives, Organization, and Behavior > L21 - Business Objectives of the Firm; L - Industrial Organization > L2 - Firm Objectives, Organization, and Behavior > L20 - General

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